Maison Lejaby
French lingerie company found in 1930.
I was commissioned to help create a new brand image that speaks to younger women as well as established customers. We developed a campaign-style around the premise of “Perfect Imperfections”, which was the start of a gallery of portraits representing a variety of women.
Art Direction and campaign design.
Fall/Winter 2016/17
Photography Matthew Brookes, styling Leïla Smara, models Joy Van der Eecken, Magdalena Leifsdottir, Maria Kudryavtseva
Summer 2018
Photography Harley Weir, styling Camille Bidault Waddington, make-up Thomas de Kluyver, hair Soichi Inagaki, models Sal Taylor, Kim Noorda, Malene Riis.
