Starter Black Label
American clothing brand founded in 1971, focusing on major league sports teams. Since 2007, Starter has been a subsidiary company of the Iconix Brand Group, after it acquired the company from Nike, Inc.
Adjusting the look & feel of the brand to European markets, pitch presentation concepts and design, brand extension concepts and design, guiding licensees fashion designers with collection design inspiration, collection design and sample approvals, campaign shoot concepts and creative direction, lookbook concepts and design.
Created at Iconix Europe.
Photography Ellis Scott, models Dj Redlight, Dj One Man, Lele Speaks & Master Shortie, design Sandy Lee.
Photography Mark Cant, models Ollie at Oxygen, Mac & Edward at AMCK, design Sandy Lee, styling Nathan Klein, hair & make up Faye Quinto, many thanks to the Link Centre at Thamesmead South.
Photography Harriet Turney, models David Valensi, Danny Oliver And Zach Onyekwelu, creative assistant Sandy Lee, Styling Eric Down, hair & make-up Salina Thind, many thanks to Battersea Power Station.
