Rocawear

American clothing brand founded in 1999 by Roc-A-Fella Records co-founders Damon Dash and Shawn "Jay-Z" Carter. The brand has had annual sales of $700 million.

Adjusting the look & feel of the brand to European markets, guiding licensees fashion designers with collection design inspiration, brand extensions pitch presentation concepts and design, collection design and sample approvals, meeting with licensees, campaign concepts and shoot creative direction, lookbook concepts and design.

Created at Iconix Europe.