Greatest Hits Radio

Radio station owned by Bauer Media, playing only the biggest songs of the 70s, 80s and 90s.

In 2019 Bauer launched this brand new national network that stretches across the UK on Digital, FM and AM. The brand identity, positioning and messaging were developed around an unashamedly ‘feel good’ vibe and a campaign was created to reflect its escapist sentiment.

A second campaign followed the year after, where we had the pleasure to work with images of the greatest pop icons taken by legendary photographer Mick Rock. Then a third campaign followed in the middle of the pandemic. Despite all the restrictions during this time, we created a TV commercial and build the campaign around it. All of the cast were filmed independently or in actual social/family groups and then ‘brought together again’ as each scene in the ad progresses.

Concept, brand identity and logo development and design, art direction and 360° launch campaign design, TV ad creative direction.

Created at Thinkfarm strategic branding agency.