Toggl

Time tracking app operated by Toggl, headquartered in Tallinn, Estonia.

Toggl is a time tracker, best known by the global community of people who sell time and expertise. It tracks time simply, precisely and continuously. For team leaders and project managers, understanding how time is spent is key to making the most out of it.

Until now, most people who use Toggl learned about it through social media, word of mouth and web searches. The people who run Toggl wanted to spread the word further and to larger work teams. To answer the brief, Thinkfarm developed a high visibility campaign to grab attention and turn more people on to productivity, starting with the creative communities of New York City.

The campaign features a cast of characters. The lead is an all-knowing character called Toggl, with others designed to represent how members of a creative team spend their time on different tasks. The story is clear – if you want to know where time goes… Toggl knows – it’s a time tracker. Turn on Toggl and turn your team on to productivity.

If you’re in or connected to the NYC creative scene, the ‘takeover campaign’ would be hard to miss. Proliferating on buildings, billboards, bus shelters and subways and supported by an extensive digital media campaign on Instagram, Facebook and LinkedIn, the campaign is big on character – and the characters are big on the walls of NYC. Audio ads are also running on Pandora and Spotify.

Concept, story ideation, art direction, character development, colour concept, voice direction, campaign design for hand-painted billboards in Brooklyn and accompanying social media ads.

Created at Thinkfarm strategic branding agency.